Story
I made videos. The videos worked. I got obsessed with why.
That obsession got me into HOWL, where agency speed taught me to build creative strategy fast, not just well. Then a paid media role at Mojo, where I doubled as the data analyst because nobody else wanted to touch the SQL.
Now I run performance marketing end to end at Wild Dose: paid social, subscription churn models, ad compliance. And when a landing page needs building, I open the editor and build it myself.
Somewhere along the way, "marketer" stopped covering it. So this site doesn't try to.
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Content Creator
150k TikTok following, the accidental education
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Performance Marketing · HOWL
Creative strategy, under agency deadlines
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Paid Media & Data Science · Mojo
Bought the ads, built the pipelines
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Performance Marketing · Wild Dose
Paid social, churn analytics, Shopify, compliance. Freelancing on the side throughout